Shame on the CBC

From a December issue of Marketing Magazine:

The Nova Scotia SPCA had the CBC howling against the shock value of ads
created for the animal rights group by Hallifax's Porkpie Hat. Designed to
raise awareness about responsible pet ownership, the CBC refused to air
spots in which children asked questions like "If I make a mistake, will you
give me away?" A voiceover asks "If this is so wrong, what makes it OK when
it's a pet?" That's advertising that cuts through.

On 2005-03-22, Kim penned:
From a December issue of Marketing Magazine:

The Nova Scotia SPCA had the CBC howling against the shock value of ads
created for the animal rights group by Hallifax's Porkpie Hat. Designed to
raise awareness about responsible pet ownership, the CBC refused to air
spots in which children asked questions like "If I make a mistake, will you
give me away?" A voiceover asks "If this is so wrong, what makes it OK when
it's a pet?" That's advertising that cuts through.

Hrm.

There's an ad on TV around here sometimes about childhood asthma. It depicts
a goldfish whose water supply is continually dwindling, until the fish is on
its side, panting, and a child's voice says, "I don't want to feel like a fish
without water."

The ad disturbs me. Did they really have to resort to suffocating a fish to
get the message across? It seems even more wrong because they want us to
identify with the fish's suffering, so clearly they know they're hurting it.

--
monique, who spoils Oscar unmercifully

pictures: http://www.bounceswoosh.org/rpca

"Monique Y. Mudama" wrote in message
...
On 2005-03-22, Kim penned:
From a December issue of Marketing Magazine:

The Nova Scotia SPCA had the CBC howling against the shock value of ads
created for the animal rights group by Hallifax's Porkpie Hat. Designed
to
raise awareness about responsible pet ownership, the CBC refused to air
spots in which children asked questions like "If I make a mistake, will
you
give me away?" A voiceover asks "If this is so wrong, what makes it OK
when
it's a pet?" That's advertising that cuts through.

Hrm.

There's an ad on TV around here sometimes about childhood asthma. It
depicts
a goldfish whose water supply is continually dwindling, until the fish is
on
its side, panting, and a child's voice says, "I don't want to feel like a
fish
without water."

The ad disturbs me. Did they really have to resort to suffocating a fish
to
get the message across? It seems even more wrong because they want us to
identify with the fish's suffering, so clearly they know they're hurting
it.

--
monique, who spoils Oscar unmercifully

pictures: http://www.bounceswoosh.org/rpca

The chances are very good that the scene, or at least part of it, is
computer generated, and the fish is not really suffocating.

Joy

"Yoj" wrote in message
. ..
"Monique Y. Mudama" wrote in message
...
On 2005-03-22, Kim penned:
From a December issue of Marketing Magazine:

The Nova Scotia SPCA had the CBC howling against the shock value of ads
created for the animal rights group by Hallifax's Porkpie Hat. Designed
to
raise awareness about responsible pet ownership, the CBC refused to air
spots in which children asked questions like "If I make a mistake, will
you
give me away?" A voiceover asks "If this is so wrong, what makes it OK
when
it's a pet?" That's advertising that cuts through.

Hrm.

There's an ad on TV around here sometimes about childhood asthma. It
depicts
a goldfish whose water supply is continually dwindling, until the fish is
on
its side, panting, and a child's voice says, "I don't want to feel like a
fish
without water."

The ad disturbs me. Did they really have to resort to suffocating a fish
to
get the message across? It seems even more wrong because they want us to
identify with the fish's suffering, so clearly they know they're hurting
it.

--
monique, who spoils Oscar unmercifully

pictures: http://www.bounceswoosh.org/rpca

The chances are very good that the scene, or at least part of it, is
computer generated, and the fish is not really suffocating.

Joy



While that may be true, I was a child with asthma. It is a horrible,
helpless feeling to be a small child and have an asthma attack so severe you
can't even go get your parents or call out to ask for help. No child with
asthma needs to see an add like that on TV regardless of what point it might
be trying to make.

Jo

I saw that ad once and it bothered me a lot. I was
thinking, "How far are they gonna go with this?"

"Jo Firey" wrote in message
...

"Yoj" wrote in message
. ..
"Monique Y. Mudama" wrote in message
...
On 2005-03-22, Kim penned:
From a December issue of Marketing Magazine:

The Nova Scotia SPCA had the CBC howling against the shock value of
ads
created for the animal rights group by Hallifax's Porkpie Hat.
Designed
to
raise awareness about responsible pet ownership, the CBC refused to
air
spots in which children asked questions like "If I make a mistake,
will
you
give me away?" A voiceover asks "If this is so wrong, what makes it OK
when
it's a pet?" That's advertising that cuts through.

Hrm.

There's an ad on TV around here sometimes about childhood asthma. It
depicts
a goldfish whose water supply is continually dwindling, until the fish
is
on
its side, panting, and a child's voice says, "I don't want to feel like
a
fish
without water."

The ad disturbs me. Did they really have to resort to suffocating a
fish
to
get the message across? It seems even more wrong because they want us
to
identify with the fish's suffering, so clearly they know they're hurting
it.

--
monique, who spoils Oscar unmercifully

pictures: http://www.bounceswoosh.org/rpca

The chances are very good that the scene, or at least part of it, is
computer generated, and the fish is not really suffocating.

Joy



While that may be true, I was a child with asthma. It is a horrible,
helpless feeling to be a small child and have an asthma attack so severe
you can't even go get your parents or call out to ask for help. No child
with asthma needs to see an add like that on TV regardless of what point
it might be trying to make.

Jo

[[There's an ad on TV around here sometimes about childhood asthma. It
depicts
a goldfish whose water supply is continually dwindling, until the fish is
on
its side, panting, and a child's voice says, "I don't want to feel like a
fish
without water."

The ad disturbs me. Did they really have to resort to suffocating a fish
to
get the message across? It seems even more wrong because they want us to
identify with the fish's suffering, so clearly they know they're hurting
it. ]]

I saw that ad, too. It makes me think, "Please tell me they're not
actually doing this to a real fish. The SPCA would be after them if they
hurt an animal while making the commercial... right?" I hope Joy's
observation, that at least some of the scene is computer-generated, is
true.

I understand that it's an important point they're trying to make, but even
so, I would hate to think that they'd be able to cause suffering to any
sort of animal in the process of making it.

Donna

"Jo Firey" wrote in message
...

"Yoj" wrote in message
. ..
"Monique Y. Mudama" wrote in message
...
On 2005-03-22, Kim penned:
From a December issue of Marketing Magazine:

The Nova Scotia SPCA had the CBC howling against the shock value of
ads
created for the animal rights group by Hallifax's Porkpie Hat.
Designed
to
raise awareness about responsible pet ownership, the CBC refused to
air
spots in which children asked questions like "If I make a mistake,
will
you
give me away?" A voiceover asks "If this is so wrong, what makes it
OK
when
it's a pet?" That's advertising that cuts through.

Hrm.

There's an ad on TV around here sometimes about childhood asthma. It
depicts
a goldfish whose water supply is continually dwindling, until the fish
is
on
its side, panting, and a child's voice says, "I don't want to feel like
a
fish
without water."

The ad disturbs me. Did they really have to resort to suffocating a
fish
to
get the message across? It seems even more wrong because they want us
to
identify with the fish's suffering, so clearly they know they're
hurting
it.

--
monique, who spoils Oscar unmercifully

pictures: http://www.bounceswoosh.org/rpca

The chances are very good that the scene, or at least part of it, is
computer generated, and the fish is not really suffocating.

Joy



While that may be true, I was a child with asthma. It is a horrible,
helpless feeling to be a small child and have an asthma attack so severe
you
can't even go get your parents or call out to ask for help. No child with
asthma needs to see an add like that on TV regardless of what point it
might
be trying to make.

Jo

That is a good point. I didn't develop asthma until I was an adult, but I
can certainly see what you mean.

Joy