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#1
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Just to reassure you: FoMoCo is NOT decapitating cats for ads
Ford Upset by Web Ad Showing Decapitation
DEARBORN, Mich. (AP) - Ford Motor Co. is upset by the release of an Internet advertisement that depicts the decapitation of a computer-animated cat by a power moonroof hatch, saying it didn't authorize the clip. The ad for the Sportka, a hatchback sold in Europe, shows the realistic-looking orange cat climbing on top of the car and poking its head into the open moonroof, The Detroit News reported Sunday. The hatch slides closed, the cat struggles briefly and its headless body slides to the ground. Ford says the clip was conceived without its approval by ad agency Ogilvy & Mather as part of a "viral marketing" campaign for the Sportka. "Viral marketing," a type of e-mail marketing, is the electronic version of word of mouth, usually inviting recipients to forward an e-mail to others. "We find this unauthorized ad totally unacceptable and reprehensible and deplore the fact that it has been unofficially issued," Ford spokesman Oscar Suris said. Ogilvy & Mather Worldwide issued a statement saying it also didn't sanction the commercial, which was leaked onto the Internet on April 1. "Both companies find this unofficial advertisement totally unacceptable and reprehensible," the statement said. "The action in the video clip was totally computer generated, and we would like to assure you that no animal was harmed in its making." On the Net: Ford Motor Co.: http://www.ford.com Ogilvy & Mather: http://www.ogilvy.com -- The One-and-only Holy Moses |
#2
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Well, nastiness aside, I'm sure glad it wasn't any way, shape, or form a
*real*cat! "Duke of URL" wrote in message ... : Ford Upset by Web Ad Showing Decapitation : DEARBORN, Mich. (AP) - Ford Motor Co. is upset by the release of an Internet : advertisement that depicts the decapitation of a computer-animated cat by a : power moonroof hatch, saying it didn't authorize the clip. : The ad for the Sportka, a hatchback sold in Europe, shows the : realistic-looking orange cat climbing on top of the car and poking its head : into the open moonroof, The Detroit News reported Sunday. The hatch slides : closed, the cat struggles briefly and its headless body slides to the : ground. : Ford says the clip was conceived without its approval by ad agency Ogilvy & : Mather as part of a "viral marketing" campaign for the Sportka. "Viral : marketing," a type of e-mail marketing, is the electronic version of word of : mouth, usually inviting recipients to forward an e-mail to others. : "We find this unauthorized ad totally unacceptable and reprehensible and : deplore the fact that it has been unofficially issued," Ford spokesman Oscar : Suris said. : Ogilvy & Mather Worldwide issued a statement saying it also didn't sanction : the commercial, which was leaked onto the Internet on April 1. : "Both companies find this unofficial advertisement totally unacceptable and : reprehensible," the statement said. "The action in the video clip was : totally computer generated, and we would like to assure you that no animal : was harmed in its making." : On the Net: : Ford Motor Co.: http://www.ford.com : Ogilvy & Mather: http://www.ogilvy.com : -- : The One-and-only Holy Moses : : |
#3
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Well, nastiness aside, I'm sure glad it wasn't any way, shape, or form a
*real*cat! "Duke of URL" wrote in message ... : Ford Upset by Web Ad Showing Decapitation : DEARBORN, Mich. (AP) - Ford Motor Co. is upset by the release of an Internet : advertisement that depicts the decapitation of a computer-animated cat by a : power moonroof hatch, saying it didn't authorize the clip. : The ad for the Sportka, a hatchback sold in Europe, shows the : realistic-looking orange cat climbing on top of the car and poking its head : into the open moonroof, The Detroit News reported Sunday. The hatch slides : closed, the cat struggles briefly and its headless body slides to the : ground. : Ford says the clip was conceived without its approval by ad agency Ogilvy & : Mather as part of a "viral marketing" campaign for the Sportka. "Viral : marketing," a type of e-mail marketing, is the electronic version of word of : mouth, usually inviting recipients to forward an e-mail to others. : "We find this unauthorized ad totally unacceptable and reprehensible and : deplore the fact that it has been unofficially issued," Ford spokesman Oscar : Suris said. : Ogilvy & Mather Worldwide issued a statement saying it also didn't sanction : the commercial, which was leaked onto the Internet on April 1. : "Both companies find this unofficial advertisement totally unacceptable and : reprehensible," the statement said. "The action in the video clip was : totally computer generated, and we would like to assure you that no animal : was harmed in its making." : On the Net: : Ford Motor Co.: http://www.ford.com : Ogilvy & Mather: http://www.ogilvy.com : -- : The One-and-only Holy Moses : : |
#4
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Duke of URL wrote:
Ogilvy & Mather Worldwide issued a statement saying it also didn't sanction the commercial, which was leaked onto the Internet on April 1. "Both companies find this unofficial advertisement totally unacceptable and reprehensible," the statement said. "The action in the video clip was totally computer generated, and we would like to assure you that no animal was harmed in its making." April 1, eh? Sounds like a tasteless April Fools joke that got out of hand! |
#5
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Duke of URL wrote:
Ogilvy & Mather Worldwide issued a statement saying it also didn't sanction the commercial, which was leaked onto the Internet on April 1. "Both companies find this unofficial advertisement totally unacceptable and reprehensible," the statement said. "The action in the video clip was totally computer generated, and we would like to assure you that no animal was harmed in its making." April 1, eh? Sounds like a tasteless April Fools joke that got out of hand! |
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