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The Myth Of 100% Complete Pet Foods
http://www.expertclick.com/NewsRelea...etail&ID=22094
headline: The Myth Of 100% Complete Pet Foods Midland, MI 48642 June 30 2008 The Myth Of 100% Complete Pet Foods The pet food industry has been running in place and causing immeasurable harm to pets for at least 75 years. It presents an egregious example of scientific hubris and commercial irresponsibility. Whether you have pets or not, what follows will underscore and substantiate everything the book has said thus far regarding how wrong society can be on health and nutrition. Only in this case, our wrongness falls upon innocent pet victims. Companion animals were once fed table scraps and also ate whatever they could find or catch in the barn or fields. This was fine until leash laws were enacted and pets became more urbanized and house bound. So pet owners began to seek convenience foods from the grocery store. Alert entrepreneurs in the food processing industry noted this and saw an opportunity to convert waste (much of it still highly nutritious) in the growing human food industry into pet food. These converted scraps proved to be an efficient use of resources otherwise wasted and a convenient solution to keeping the pet’s bowl full. There are now extruded, pelleted, baked, canned, freeze-dried, semi- moist, frozen, lifestage, breed specific, high protein, low protein, natural, holistic, USDA approved, human grade, fortified, anti- allergenic, and disease treatment processed pet food formulas. In a race to create new market niches, profiteers roll out an endless array of purported “special” ingredients, and demonize a growing list of “bad” ingredients. Each manufacturer argues that their food is the best and can offer either unsupported claims playing to myths and public ignorance, or proofs such as analyses (% protein, fat, water, etc.), successful AAFCO (American Association of Feed Control Officials) feeding trials, digestibility studies (how much comes out compared to how much is fed), and testimonials and endorsements. All such claims and proofs constitute a fallacious life support system keeping, as you will see, a very dangerous idea alive. The commercial pet food imbroglio is confusing and frustrating for consumers trying to make conscientious choices. After all, how can food A be better than food B, while B is better than A, with each side providing proofs? Rather than get into the confusing debate, most people just go with the flow and swallow current marketing razzle- dazzle. Myth, lore, faith, convention, clever advertising, convenience, trust, and tales of pet food ingredient dos and don’ts have become the basis for pet feeding. But virtually every processed pet food claim intended to lure consumers is found to be deceptive upon close examination. ...(cont) |
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