food...

olitter (PawsForThought) wrote in message ...
From: "Karen M."


It's also sold in more places...

I wonder, how does one make the claim that their product outsells all other
products. I've heard that claim now from a few different companies.

Most companies use various survey companies. Neilsen for instance in
grocery stores buys information from grocery stores. Companies like
Audits & Surveys tabulate sales from a wide variety of retailers,
including grocery, mass market (Wal-Mart), pet specialty,
veterinarians, independant pet retailers and farm and feed. They
conduct manual inventory measurements at several hundred retail
outlets and use the purchase history and inventory levels to determine
actual sales each quarter. They sell that information to companies
like Hill's who want to know what kind of market share they have.
Audits & Surveys data is not always dead on accurate, but it is the
most accurate of the available data.

GAUBSTER2 wrote:

It might be possible that a certain retailer may choose to discontinue
Nature's Best, but Hill's certainly isn't going to do so. It is now
the leading selling natural product in the market, outselling all
others.


From: "Karen M."


It's also sold in more places...



Gee, I wonder why that is?? It must be pretty popular!

It's also like comparing apples and oranges, that was my point.

GAUBSTER2 wrote:

It might be possible that a certain retailer may choose to discontinue
Nature's Best, but Hill's certainly isn't going to do so. It is now
the leading selling natural product in the market, outselling all
others.


From: "Karen M."


It's also sold in more places...



Gee, I wonder why that is?? It must be pretty popular!

It's also like comparing apples and oranges, that was my point.

From: (Steve Crane)

(PawsForThought) wrote in message
...
From: "Karen M."


It's also sold in more places...

I wonder, how does one make the claim that their product outsells all other
products. I've heard that claim now from a few different companies.

Most companies use various survey companies. Neilsen for instance in
grocery stores buys information from grocery stores. Companies like
Audits & Surveys tabulate sales from a wide variety of retailers,
including grocery, mass market (Wal-Mart), pet specialty,
veterinarians, independant pet retailers and farm and feed. They
conduct manual inventory measurements at several hundred retail
outlets and use the purchase history and inventory levels to determine
actual sales each quarter. They sell that information to companies
like Hill's who want to know what kind of market share they have.
Audits & Surveys data is not always dead on accurate, but it is the
most accurate of the available data.

So there are no numbers posted anywhere where a consumer can see the actual
figures? I just wonder because I've heard other companies, like Nutro for
example, that claim to be the best seller in the natural cat food market. I
called a company yesterday that gets the figures for natural foods. I asked
them what brand of natural cat food is the top seller and they told me I'd have
to pay them $250 to get that information.

________
See my cats: http://community.webshots.com/album/56955940rWhxAe
Raw Diet Info: http://www.holisticat.com/drjletter.html
http://www.geocities.com/rawfeeders/ForCatsOnly.html
Declawing Info: http://www.wholecat.com/articles/claws.htm

From: (Steve Crane)

(PawsForThought) wrote in message
...
From: "Karen M."


It's also sold in more places...

I wonder, how does one make the claim that their product outsells all other
products. I've heard that claim now from a few different companies.

Most companies use various survey companies. Neilsen for instance in
grocery stores buys information from grocery stores. Companies like
Audits & Surveys tabulate sales from a wide variety of retailers,
including grocery, mass market (Wal-Mart), pet specialty,
veterinarians, independant pet retailers and farm and feed. They
conduct manual inventory measurements at several hundred retail
outlets and use the purchase history and inventory levels to determine
actual sales each quarter. They sell that information to companies
like Hill's who want to know what kind of market share they have.
Audits & Surveys data is not always dead on accurate, but it is the
most accurate of the available data.

So there are no numbers posted anywhere where a consumer can see the actual
figures? I just wonder because I've heard other companies, like Nutro for
example, that claim to be the best seller in the natural cat food market. I
called a company yesterday that gets the figures for natural foods. I asked
them what brand of natural cat food is the top seller and they told me I'd have
to pay them $250 to get that information.

________
See my cats: http://community.webshots.com/album/56955940rWhxAe
Raw Diet Info: http://www.holisticat.com/drjletter.html
http://www.geocities.com/rawfeeders/ForCatsOnly.html
Declawing Info: http://www.wholecat.com/articles/claws.htm

From: olitter (PawsForThought)

So there are no numbers posted anywhere where a consumer can see the actual
figures?

If you pay for it, you can see the figures.

I just wonder because I've heard other companies, like Nutro for
example, that claim to be the best seller in the natural cat food market.

If you haven't figured it out already, Nutro reps will tell you anything to get
you to buy their food.

I
called a company yesterday that gets the figures for natural foods. I asked
them what brand of natural cat food is the top seller and they told me I'd
have
to pay them $250 to get that information.

Yep. It ain't free!

From: olitter (PawsForThought)

So there are no numbers posted anywhere where a consumer can see the actual
figures?

If you pay for it, you can see the figures.

I just wonder because I've heard other companies, like Nutro for
example, that claim to be the best seller in the natural cat food market.

If you haven't figured it out already, Nutro reps will tell you anything to get
you to buy their food.

I
called a company yesterday that gets the figures for natural foods. I asked
them what brand of natural cat food is the top seller and they told me I'd
have
to pay them $250 to get that information.

Yep. It ain't free!

(GAUBSTER2) wrote:

Tell me again what the life expectancy is for a cat in the wild? Compare
that
w/ cats in "captivity".

What, are you arguing that wild cats in a natural environment die prematurely
mainly due to poor diet? I think most of them die due to a host of other
factors. Nature is not kind to predators once they are past their prime.

(GAUBSTER2) wrote:

Tell me again what the life expectancy is for a cat in the wild? Compare
that
w/ cats in "captivity".

What, are you arguing that wild cats in a natural environment die prematurely
mainly due to poor diet? I think most of them die due to a host of other
factors. Nature is not kind to predators once they are past their prime.

(GAUBSTER2) wrote:

If you haven't figured it out already, Nutro reps will tell you anything to
get
you to buy their food.

Uh-oh, a Nutro basher!